The heads of Freddie Mac and JPMorgan Chase aren't getting the message. Arturo de los Santos and his family are heroically resisting eviction from their home in Riverside, CA, but Freddie Mac's attorneys are taking Arturo to court on Friday and accusing him of "contempt of court," because he's living in his own home.
So it's time to try something a little different.
While these companies like to remain faceless, the truth is that regular people like you and me are the ones who keep them running day in and day out -- people with families, children, and bills to pay. So it's time to take this message directly to them.
Our plan is to take out ads on Facebook that will go directly to employees of Freddie Mac and JPMorgan Chase, to make sure they see Arturo's story and know what their companies are doing to Arturo and the 40 million other Americans struggling just like him.
Sitting in their fancy top floor offices, the heads of Freddie Mac and JPMorgan Chase are clearly comfortable doing something that the majority of Americans find appalling. They must think they live in some kind of protective bubble, where they don't have to answer for the pain and suffering they cause to ordinary Americans.
What if we popped that bubble by taking this message to the men and women who work with these two guys every day? We're willing to bet they wouldn't like that one bit.
With Facebook ads, we can target exactly who we want to see the ad -- people who identify themselves as employees of Freddie Mac and JPMorgan Chase. It's a great opportunity to send a very targeted message.
The time for politely worded letters and automated 1-800 numbers is over. Arturo and the rest of America can't afford any more reckless corporate greed from Freddie Mac and JPMorgan Chase, and it's time for their employees to know it.
Thanks, Natalie and the Rebuild the Dream team